• Healthcare

Logo Design for The Forrester Center’s Recovery Squad

Developed a growth-oriented visual identity for a specialized recovery program under The Forrester Center for Behavioral Health.

The Challenge

The Forrester Center needed a dedicated identity for their “Recovery Squad” program that felt distinct and empowering for its participants. The challenge was to create a sub-brand that conveyed hope and renewal while maintaining a strict visual connection to the parent organization’s established reputation for trust and professional care.

The Solution

We developed a brand identity centered on a sprouting plant icon, chosen to symbolize the continuous journey of recovery and personal growth. By integrating The Forrester Center’s signature color palette, we ensured the program felt like a safe and seamless extension of their existing behavioral health services.

Creating a Symbol of Resilience

The Forrester Center for Behavioral Health partnered with us to develop the identity for “The Recovery Squad,” a program designed to support individuals throughout their recovery process. For a healthcare provider, sub-branding is a delicate balance; the program needs its own “voice” to empower participants, but it must remain anchored to the parent brand to maintain professional credibility.

  • Symbolic Iconography: The visual centerpiece features a sprouting plant, which serves as a universal symbol for growth, renewal, and the ongoing nature of the recovery journey.
  • Visual Continuity: We utilized the center’s signature color palette across all materials to ensure brand consistency, helping participants feel a sense of trust and familiarity from the start.
  • Empowerment-Focused Design: The layout and icon were engineered to feel approachable and uplifting, moving away from a strictly clinical look to create a “beacon” of resilience in the community.

Thoughtful design in behavioral health is about signaling emotional safety. By creating a cohesive look and feel for The Recovery Squad, we’ve provided the program with a visual identity that encourages engagement and reflects the center’s mission of supporting growth. This branding ensures that every communication piece reinforces a message of hope and empowerment for those seeking help.

Does your specialized program need its own identity?

Let’s build a sub-brand that carries the trust of your organization while speaking directly to your participants.