• Education

Anniversary Logo Design for USC Union

Created a unified commemorative brand system for a university’s 60th anniversary and the launch of its Alumni Association.

The Challenge

As USC Union approached its 60th anniversary, the university required a custom visual identity to mark the milestone and support the launch of its new Alumni Association. The challenge was to create two distinct yet unified logos that resonated with both current students and alumni while adhering to strict official school colors and branding guidelines.

The Solution

We developed a custom hand-drawn illustration of one of the university’s iconic campus buildings as the central element for both designs. This ensured the logos felt personal to the Bantam community and maintained a professional, cohesive look across all digital and print applications, from apparel to event signage.

USC Union partnered with our team to develop a custom visual identity for two major milestones: the university’s 60th anniversary and the launch of its first Alumni Association. For a higher education institution, these marks need to instill a sense of school pride while maintaining a professional standard that fits within established university guidelines.

Commemorative and Timeless Identity

  • Custom Campus Illustration: We created a hand-drawn visual of one of the university’s most recognizable buildings to serve as the heart of both logos. This adds a personal, campus-specific touch that generic elements cannot replicate.
  • Unified Brand System: While the 60th-anniversary logo is celebratory and time-specific, the Alumni Association logo was designed for long-term use across merchandise, event collateral, and digital media.
  • Strict Brand Compliance: We ensured every detail, from the specific line weights to the official school colors, aligned perfectly with USC Union’s existing brand to maintain a professional and cohesive appearance.

These new logos provide a high-impact way for the university to engage with its Bantam community, both past and present. By combining commemorative elements with a versatile design strategy, we’ve given USC Union a set of visual tools that celebrate 60 years of history while establishing a professional foundation for the future of its alumni outreach.

Does your organization have a major milestone approaching?

Let’s create a custom identity that honors your history and builds momentum for the future.