• Event Marketing

Event Branding and Marketing for the South Carolina Peach Festival

Executed a comprehensive brand refresh and multi-channel marketing campaign to modernize a legacy summer tradition for the 2025 season.

The Challenge

As a long-standing tradition in Gaffney, the South Carolina Peach Festival needed to modernize its visual identity without losing its local heritage. The festival required a unified marketing strategy to manage ticketing, vendor information, and public promotion across a wide range of digital and physical platforms.

The Solution

We delivered a clean, versatile logo system and a new central website to streamline event logistics and attendee information. This was paired with a full-scale marketing campaign—including social media, billboard design, and print materials—to ensure a consistent and energetic brand presence throughout the region.

We partnered with the South Carolina Peach Festival to deliver a full-scale brand refresh and marketing campaign for their 2025 season. This iconic event has deep roots in the Gaffney community, so our goal was to honor its legacy while creating a fresh, modern look that appeals to today’s families and visitors.

  • Flexible Visual Identity: We updated the festival logo with a cleaner design and added a text-only variant to ensure the brand stays legible on everything from small digital ads to large-scale print.
  • Multi-Channel Marketing: We designed and executed a wide range of promotional materials, including social media campaigns, event posters, rack cards, and billboards.
  • Centralized Digital Hub: We launched a brand-new website to house all festival schedules, vendor applications, and ticketing, making it easier for the public to find the information they need in one place.

Every piece of this project was crafted to keep the festival’s festive spirit front and center while improving the logistics of the event. By aligning the new website with the physical marketing materials, we’ve provided the festival with a professional foundation to draw attendees and support local vendors more effectively.

Arrowhead Design Group is also a proud 2025 sponsor of the event. We are honored to support this community tradition through both strategic design and local partnership, helping a Southern staple reach a new generation of visitors.

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