• Education

Website Redesign and UX Optimization for Sherman College of Chiropractic

Executed a 100+ page digital overhaul that drove a 92% increase in engagement for mission-critical admissions content.
+92%
Prerequisites Page Time
+68%
Direct New Users
+53%
Page Scrolls

The Challenge

Sherman College needed to modernize a massive, 100+ page website that had become difficult for prospective students to navigate. The primary hurdle was a cluttered architecture that made it hard for users to find essential information—like tuition and admission requirements—directly impacting the college’s enrollment goals.

The Solution

We performed a complete architectural and visual overhaul focused on streamlining the admissions funnel and ensuring a flawless experience on mobile and desktop. By restructuring the content hierarchy and breaking down dense technical information, we made the site more intuitive for prospective students to research their educational path and commit to the application process.

We partnered with Sherman College of Chiropractic to manage a 100+ page website redesign focused on one goal: making the site a better tool for student recruitment. For a higher education institution, the website is the primary gateway for admissions, so we needed to ensure that complex information like prerequisites and tuition was easy to find and digest.

  • Admissions Funnel Focus: We reorganized the site architecture to prioritize high-value pages, ensuring prospective students could navigate from initial interest to application without friction.
  • Device-Specific Optimization: We ensured the 100+ page site performed perfectly on mobile, tablet, and desktop to capture users wherever they are researching.
  • Content Hierarchy Overhaul: By breaking down dense blocks of text and using a clearer design layout, we addressed user fatigue and encouraged visitors to spend more time on the site.

The Results: Metrics That Matter (User Engagement)

Our redesign achieved significant, measurable lifts in key engagement and visibility metrics. This proves the value of investing in a well-designed website that focuses on the user experience:

Metric Improvement What This Means
Prerequisites Page Time +92% Qualified leads are engaging much deeper with admission requirements.
Page Scrolls +53% Users are reading further down the page rather than bouncing.
Desktop Active Users +51% Significantly expanded the user base on the primary device for submitting online applications.
Direct New Users +68% Massive lift in brand visibility and direct traffic.
Tuition Page Time +16% Students are spending more time considering the financial commitment.
Mobile Time on Site +13% The improved mobile design is successfully retaining users longer.
Video Starts +25% Rich media content is capturing more user attention.

The final platform provides Sherman College with a robust, data-backed asset that does the heavy lifting for their admissions team. By focusing on how a student actually uses the site, we’ve created a digital home that accurately reflects the college’s standard of excellence.

TESTIMONIAL
“Professional, effective, creative and prompt. The Arrowhead Team was a pleasure to work with. I would recommend Arrowhead Design Group to anyone looking for website design work of any kind.”
Nick Watson, MCP, MCTS, CCNA, CISSP
Director of IT, Sherman College

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