• Non-Profit

Long-Term Marketing Partnership with Project R.E.S.T.

Driving measurable nonprofit growth through a 8+ year evolution from pro bono support to full-service marketing management.
$75k
Direct donations from a single video campaign
74%
Increase in social media impressions
50%
Increase in organic traffic

The Challenge

Nonprofits like Project R.E.S.T. often face the difficulty of maintaining a consistent, professional presence across multiple platforms while focusing on their core mission. After we provided an initial pro bono website in 2018, the organization needed a way to scale their outreach, modernize their digital communication, and drive significant donor contributions. They required a partner who could handle the technical and creative workload of a multi-channel presence without losing the sensitivity and urgency required for domestic violence advocacy.

The Solution

Arrowhead Design Group transitioned from a project-based contributor to a full-service marketing partner. We took over the management of their entire digital ecosystem—website, social media, email marketing, and print design. To deepen their community engagement, we produced original photo and video content for major annual campaigns and launched a dedicated podcast series in 2024. This strategic support shifted the brand from passive awareness to active, high-value engagement.

From Foundation to Fundraising: A Seven-Year Evolution

Our relationship with Project R.E.S.T. began with our “501 Project” in 2018. Over the last 8+ years, that partnership has grown into a comprehensive marketing engine that supports every facet of their mission to end domestic and sexual violence.

  • Impact-Driven Video Production: The power of storytelling was proven during our Domestic Violence Awareness month campaign. A single video series we produced directly resulted in $75,000 in donations. By focusing on human-centric narratives, we turned digital views into tangible support for those in need.
  • Aggressive Digital Growth: The last year has seen a massive spike in visibility. We increased social media impressions by 74%, reaching over 154,000 people. More importantly, we converted that attention into action, seeing a 50% increase in organic search traffic and a 320% jump in organic social traffic to their website.
  • Diversified Content Strategy: To reach a broader audience, we expanded beyond traditional posts. The launch of their 2024 podcast series provided a new platform for advocacy and education, while ongoing email marketing and photography ensured the brand stayed consistent across every inbox and billboard in the region.

The partnership with Project R.E.S.T. is a testament to how long-term strategic support can transform a nonprofit’s reach. By increasing website users by 54% in a single year, we’ve ensured that more survivors and supporters can find the resources and community they need.

Additional Performance Data (2024–2025)

 

Growth Category Performance Shift
Total Social Impressions 154,771 (+74% YoY)
Total Social Engagements 11,048 (+35% YoY)
Website User Growth From 6,500 to 10,000 (+54%)
Organic Search Traffic From 3,400 to 5,100 (+50%)
Direct Website Traffic From 2,700 to 4,300 (+59%)
Referral Traffic Growth +80% Increase

Does your nonprofit's voice reach the people who need it most?

Let’s build a multi-year strategy that turns awareness into action and donors into advocates.