• Veterinary / Pet Care

Brand Refresh & Print Marketing Collateral for Affordable Veterinary Services

Refined visual identity and client-facing print collateral that establish a cohesive brand while clearly communicating accessible preventive pet care.

The Challenge

Affordable Veterinary Services of VA needed to modernize their visual identity without losing established brand recognition among existing clients. Their client-facing print materials required a cohesive, easy-to-read structure to present routine care packages and pricing clearly.

The Solution

We refined their recognizable dog and cat logo with softer illustrations, updated typography, and a cleaner overall structure suitable for digital media, embroidery, signage, and print. We then applied this updated identity to a new services brochure and a double-sided pricing rack card tailored for pet owners.

We partnered with Affordable Veterinary Services of VA to update their visual identity and develop marketing collateral that reflects their focus on accessible, preventive care.

The initiative focused on refining the clinic’s existing dog and cat logo rather than replacing an established mark. We updated the logo with softer illustrations, clean typography, and a streamlined presentation designed to scale consistently across building signage, digital platforms, embroidered uniforms, and print media.

We then extended this visual direction into a multi-page services brochure and a double-sided pricing rack card. The brochure outlines preventive wellness care options for dogs and cats, while the rack card provides a structured breakdown of individual service rates and care packages. Together, these assets deliver a clear, professional client experience that reinforces the clinic’s mission.

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