Tyger Logistics came to us with a vision to refresh its brand identity to support its rapidly growing business and stand out in the competitive logistics industry.
With 37 years of experience in manufacturing and logistics, Tyger Logistics understands what true reliability requires: on-time execution, clear communication, and no room for excuses.
Hunter Brown, owner of Tyger Logistics, wanted a font that conveyed forward movement while connecting to the logistics industry and representing the company’s commitment to reliable, on-time shipping. The typography needed to reflect Tyger’s momentum, professionalism, and ability to keep freight moving efficiently.
We took a modernized approach to its existing green and brown color palette, refreshing the brown into a burnt orange accent to introduce energy, contrast, and a sense of movement throughout the brand. The burnt orange was also intentionally chosen as a nod to Hunter Brown’s name and the hunting-inspired color palettes that are popular throughout the Woodruff, SC, area, creating a meaningful connection between the brand, its owner, and the community it serves.
A key focus of the project was incorporating a refreshed color palette, movement-inspired design elements, and a recognizable icon that creates a stronger presence within the logistics industry. The result was a new brand identity that reflects Tyger Logistics’ reliability, continued growth, and forward-thinking approach.
After finalizing the branding, we transitioned to the website redesign. The new website was built to align with the updated brand identity while restructuring content to better support Tyger’s marketing goals and evolving service offerings. The goal was to create a clean, professional experience with a personal touch.
We developed new sections highlighting its team, community involvement, and company culture, along with its “Tyger Times” blog featuring insights, updates, and industry expertise from Tyger Logistics. The final website experience better communicates who Tyger is, what it offers, and why businesses can trust it as a dependable logistics partner.