• Construction

Website Redesign for Foam Insulation Company (F.I.C)

Scaled a foundational landing page into a high-authority digital platform featuring custom industrial media and high-profile project showcases.

The Challenge

Since our initial collaboration in 2019, F.I.C. had significantly outgrown its original landing page. As they took on massive regional developments—like the Hub City Spartanburgers Stadium—they needed a website that reflected their new scale. The primary challenge was moving from a “business card” site to a comprehensive platform that could showcase technical partnerships, handle complex SEO for multiple services, and provide visual proof of their craftsmanship to large-scale developers.

The Solution

We developed a robust multi-page WordPress site engineered for high-intent SEO. To bridge the gap between technical service descriptions and real-world results, we produced an original library of on-site photography and videography. This custom content highlights their specialized equipment and team in action, providing the transparency and credibility needed to win major commercial and institutional bids.

Transitioning from a Startup Site to an Industry Authority

Foam Insulation Company (F.I.C.) has seen massive growth over the last few years, evolving into a partner for some of the largest construction projects in the Upstate. To support this trajectory, we transitioned their digital presence from a simple 2019 landing page into a comprehensive, multi-page hub designed to capture leads and showcase their work on a much larger stage.

  • Authentic Industrial Media: We captured original photography and video of the F.I.C. team on active job sites. This replaces generic stock imagery with authentic proof of their state-of-the-art equipment and application techniques.
  • High-Profile Project Portfolio: The site features a dedicated portfolio of landmark projects, including the Hub City Spartanburgers Stadium (the largest development in Spartanburg County to date) and the new Spartanburg Planetarium.
  • Strategic SEO & Partnerships: We developed detailed service pages and highlighted their partnership with top-tier manufacturers like Enverge, ensuring the site ranks for specialized searches while building trust with contractors.

The final platform acts as a high-performance tool for the F.I.C. team. By combining technical SEO with professional visual storytelling, we’ve provided them with a site that effectively communicates their expertise to utility contractors, developers, and institutional partners. It is a polished, heavy-duty digital foundation built to support their continued growth in the insulation industry.

Has your business outgrown your current website?

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