• Sports

NASCAR #51 “Zombie” Car Wrap for Jeremy Clements Racing

A high-concept, nationally televised sponsorship design that turned a 180 mph stock car into a Halloween showstopper.

The Challenge

Designing for NASCAR is the ultimate test of “legibility at speed.” A car wrap has to satisfy the primary sponsor, look sharp for the fans in the stands, and remain recognizable during a high-speed broadcast. For the 2021 Halloween race at Martinsville, our partners at Spartan Waste gave us a unique challenge: merge their corporate identity with a gritty, aggressive “Zombie” theme for Jeremy Clements’ #51 Chevrolet.

The Solution

Creative Director Slade Mullinax curated a custom “undead” concept that transformed the car into a rolling work of horror-themed art. We strategically layered the zombie aesthetic beneath the Spartan Waste branding to ensure that while the car looked terrifyingly cool, the sponsor’s message remained the hero. The design was engineered to pop under stadium lights and on high-definition cameras, resulting in one of the most talked-about paint schemes of the season.

Vandalizing the Track: The #51 Zombie Debut

In the world of sports marketing, there is no bigger stage than national television. We were honored to partner with Spartan Waste and Jeremy Clements Racing to bring a touch of Halloween mayhem to the NASCAR Xfinity Series. This wasn’t just a car wrap; it was a curated creative event.

  • Conceptual Storytelling: Led by Creative Director Slade Mullinax, we went beyond a simple logo placement. The “Zombie” theme was a ground-up concept designed to celebrate the Halloween debut while maintaining the aggressive, competitive spirit of the #51 team.
  • National Brand Visibility: Watching our work lead a pack on national TV was a proud moment for the Arrowhead squad. The design was specifically balanced to ensure that even at 100+ mph, the Spartan Waste branding was crisp, professional, and high-impact.
  • Collaborative Execution: A project this massive requires a pit crew. We want to thank Jeremy Clements Racing for the flawless execution of the wrap and the shout-out to Arrowhead on the car itself.

Seeing the “Zombie Car” take the green flag was a definitive milestone for our agency. It proved that when you combine bold creative vision with strategic sponsorship placement, you don’t just get a car—you get a piece of racing history.

Ready to put your brand in the fast lane?

From service trucks to race cars, let’s design a high-impact wrap that turns heads at any speed.