Jeremy Clements carries forward a deep NASCAR tradition built across generations. Operating out of Spartanburg, South Carolina, Jeremy competes full-time in the NASCAR O’Reilly Auto Parts Series, driving the No. 51 Chevrolet.
To reflect the team’s national presence while honoring their Upstate South Carolina roots, Arrowhead Design Group executed a complete website redesign tailored to fans, sponsors, and team administrators. The updated homepage features a signature animation, dynamic hero video background, and an active sponsor feed highlighting key partners. For fans looking to explore the team’s history, a custom timeline details the Clements family’s full journey through stock car racing.
Beyond visual updates, the redesign incorporates functional integrations to streamline back-office management. A CSV integration connects the race schedule directly to a simple Google Sheet, allowing the team to publish updates instantly without editing site code. To showcase the people behind the No. 51 Chevrolet, Arrowhead traveled to Kannapolis, North Carolina, capturing updated race team and facility photography at Haas Factory Team headquarters.
To preserve search engine visibility and media history, the redesign process included migrating more than 50 archived press releases into an organized news publishing system. Additionally, the team automated the fan request process on the Contact page. When supporters request NASCAR hero cards, the site automatically emails step-by-step instructions for mailing a self-addressed stamped envelope (SASE). This workflow eliminates manual follow-up for the team while providing a direct, reliable response to fans.