“Racing Fuel” Branding/Merch Collab for Hub City Spartanburgers
Developed a high-energy brand identity and custom merchandise suite for a multi-partner beer and apparel launch in the Upstate.
Apparel Design and Brand Strategy for Jeremy Clements Racing
Developed a high-octane merchandise line for #51 NASCAR driver Jeremy Clements to modernize trackside apparel and deepen fan engagement.
Brand Refresh for USC Union Athletics
Modernized a collegiate athletic brand to drive recruitment, fan engagement, and multi-platform versatility.
Logo Design and Brand Identity for House 53 Golf Academy
Connecting Ben Hogan’s technical legacy with modern, high-performance golf instruction.
Brand Identity and Digital Launch for Streaking Birdies
Designed the visual and digital foundation for Spartanburg’s first indoor golf facility, merging high-tech analytics with an inclusive community “vibe.”
USC Upstate x Clemson Homecoming Apparel Design
Reimagining collegiate heritage through a “throwback” vintage collection for a high-profile rivalry game at Fluor Field.
NASCAR #51 “Zombie” Car Wrap for Jeremy Clements Racing
A high-concept, nationally televised sponsorship design that turned a 180 mph stock car into a Halloween showstopper.